What is a teaser trailer?

A teaser trailer is clips from a film put together in a sequence to create understanding of what the film looks like, is about and should (by the clips included) show the correct target audience that may want to watch it. A trailers main purpose is to draw the viewer into wanting to see the film advertised, as the small clips tease them into wanting to see more. Trailers are played at the cinema before other films, on TV and are always available on the Internet. This makes them widespread and popular, so it is in my opinion one of the best forms of advertising.

You get the occasional trailer that is not necessarily clips from the film. But maybe a longer clip of a certain part of the film, or just the beginning. I think putting just the beginning of the film as the trailer is a good idea to draw in the audience but I think it would have to make sense as to what the rest of the film is about, other wise they may lose interest in the film altogether.

Most trailers that are seen most commonly include the following:

- A song/ tune/ sound effects to suite the genre.
-Strong in your face titles and text.
-Main characters only (usually to show what popular actors/actress's are featured).
- Fast pace to keep the viewer interested.
-Clever, professional editing.
-Abrupt endings.
-Small amount of text so no focus is taken away from the footage.


And sometimes:

- A narrative
-A voice over