What have you learnt from your audience feedback?

Right at the beginning we did a simple questionnaire to help determine our target audience.
We then created another more detailed questionnaire where we were able to see what our target audience enjoyed about horrors and what they didn't enjoy about horrors so we could really focus on starting to create a trailer that would suit there feedback, so when showing them the finished product we should get a good reaction.


We showed our friends which were around the same age as our target audience more so around the end stages of editing. Comments from them were positive, but we had some comments on things we could change, these were mainly from the students interested in film or that took media studies also. We took this into consideration, as we want to listen to our target audience as much as possible. We also felt by getting someone to check it was a good idea as there could be little mistakes in editing we have missed out as we have watched it through so many times whilst editing. For example in two different clips filmed on different days there was different items on a desk in the background, Annabel had noticed this but I had not during editing. So we filmed it again and changed it. Professional film makers get there progress checked for mistakes and improvements by lots of people so we felt this was necessary. When we had completed the trailer we showed a similar group and some other people of different ages (15-28), there feedback was positive, including our classmates which were working on similar projects. We also found on doing this that even people outside our target audience main age found our trailer and the story interesting and said they would watch it.
Throughout the filming of the trailer we showed our two teachers certain clips for feedback and ways we could improve them if we felt they would need re-filming (we discussed this with them). Also throughout the editing stages we would ask them to watch what had been put together for feedback on how the editing is going and generally to see how we were getting along.


Targeting young adults and teenagers as apposed to families is something that becomes successful in the film industry. As this audience has more of a disposable income, they can afford to go to the cinema and buy DVDs as they will make a small amount of money through a job, ema or money from parents but will not be paying bills and buying food as a family would. A family may not have as much time or money to take several trips to the cinema in a year. And usually younger viewers at the cinema would go with there parents, which would mean only young teenagers from age 15+ would go to the cinema by themselves.